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Jan 13, 2021

Yves Rocher and The Body Shop are the most searched beauty brands on the web

Launched in 2019, the ‘Cosmetify Index’ ranks the world’s biggest beauty brands on factors such as their social reach and engagement as well as searches on the comparison platform and on the web. While Huda Beauty, Anastasia Beverly Hills and MAC Cosmetics continue to top the list of the global hottest brands, the pandemic has impacted the pandemic had a significant impact on the desirability of several brands compared to the last refresh of the Index, which came just as the coronavirus outbreak was taking hold.

Top global beauty brands

Five major factors were taken into account to reveal the 200 hottest beauty brands of 2020: increase in search interest as shown on Google Trends, overall brand searches each month, number of Instagram tags and followers, and the brand’s ’engagement rate’ on the social platform.

https://www.premiumbeautynews.com/en/yves-rocher-and-the-body-shop-are,17757