The Latest
Featured
November Newsletter 2025
As we enter this season of gratitude, we’re taking a moment to celebrate the partnerships, talent, and transformations that made 2025 remarkable. From empowering professionals to reach new heights, to helping brands grow with purpose-driven leaders – CP & KRELL Group is thankful for every success story we’ve shared together.
Featured
Old-School Kicks, New Age Appeal: How Onitsuka Tiger Captures Gen Z
The 76-year-old Japanese sneaker brand Onitsuka Tiger is making a major comeback by winning the hearts of Gen Z—thanks to a blend of vintage style, social-media buzz and savvy global travel.
Featured
Game On for Great Skin: CeraVe Joins Forces with the NBA
CeraVe and the NBA are teaming up in an unexpected power move that brings self-care to center court. As the league’s official skin and hair care partner, CeraVe is redefining what it means to perform-on and off the court-by making dermatologist-developed care accessible to all.
Featured
October Newsletter 2025
Can you believe it’s already October? 🍂 This season reminds us of the power of change—and at CP&KRELL Group we feel blessed to have helped professionals land new opportunities and supported beauty, wellness, and fashion brands in finding the talent to fuel their growth. The year isn’t over yet, and there’s still so much ahead!
Featured
OpenAI E-Commerce: What Every Brand Needs to Know
OpenAI’s Shopify integration could reshape e-commerce. From personalization to data battles, brands must adapt to stay visible in ChatGPT.
Featured
Gen Z Isn’t Buying Luxury’s Story
Gen Z isn’t tuning out of luxury — they’re questioning its value. From soaring prices to second-hand alternatives, discover why younger shoppers demand transparency, authenticity, and a new kind of storytelling.
Latest blogs
January Newsletter
Welcome to the first edition of our 2025 newsletter! This year, we’re here to help you achieve your goals with the latest trends, industry insights, and exciting career opportunities in the beauty, wellness, and fashion industries.
Beauty brand leaders on the challenges of conquering TikTok Shop
The recent Beauty Leaders Dinner hosted by Glossy and Atelier highlighted the growing significance of TikTok Shop as a sales channel for beauty brands. This e-commerce platform, with its massive user base and potential for social commerce, offers a lucrative opportunity for brands to expand their reach and drive sales.
Metabolic Health Is The Next Big Wellness Trend – Here’s 5 Ways To Improve Yours
Dr. Casey Means, a Stanford-trained physician, emphasizes the importance of metabolic health, often overlooked in Western medicine. She argues that metabolic dysfunction underlies various health issues, from acne to Alzheimer’s disease. This occurs when our cells, the building blocks of life, become “underpowered,” unable to function optimally due to factors like poor diet, lack of sleep, and exposure to toxins.
December Newsletter
Stay tuned for the latest trends, industry insights, and exciting career opportunities in the beauty, wellness, and fashion industries.
November Newsletter
As we approach the end of another year, we want to take a moment to express our sincere gratitude to everyone who has been a part of our journey. Your support, dedication, and belief in our mission have been invaluable.
What company leaders have learned from their Gen Z staff
The relationship between company leaders and their Gen Z employees is transforming workplace dynamics. Gen Z brings digital savvy, entrepreneurial drive, and a focus on mental health and work-life balance. Their push for flexibility and meaningful work is prompting leaders to rethink how they manage creativity, productivity, and culture.