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Old-School Kicks, New Age Appeal: How Onitsuka Tiger Captures Gen Z
The 76-year-old Japanese sneaker brand Onitsuka Tiger is making a major comeback by winning the hearts of Gen Z—thanks to a blend of vintage style, social-media buzz and savvy global travel.
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Game On for Great Skin: CeraVe Joins Forces with the NBA
CeraVe and the NBA are teaming up in an unexpected power move that brings self-care to center court. As the league’s official skin and hair care partner, CeraVe is redefining what it means to perform-on and off the court-by making dermatologist-developed care accessible to all.
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October Newsletter 2025
Can you believe it’s already October? 🍂 This season reminds us of the power of change—and at CP&KRELL Group we feel blessed to have helped professionals land new opportunities and supported beauty, wellness, and fashion brands in finding the talent to fuel their growth. The year isn’t over yet, and there’s still so much ahead!
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OpenAI E-Commerce: What Every Brand Needs to Know
OpenAI’s Shopify integration could reshape e-commerce. From personalization to data battles, brands must adapt to stay visible in ChatGPT.
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Gen Z Isn’t Buying Luxury’s Story
Gen Z isn’t tuning out of luxury — they’re questioning its value. From soaring prices to second-hand alternatives, discover why younger shoppers demand transparency, authenticity, and a new kind of storytelling.
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September Newsletter 2025
Hard to believe we’re already in the 4th quarter of 2025! This is a key moment to finish the year strong. September brings a fresh burst of energy and sharper focus—and at CP&KRELL, we’re tapping into that momentum to make meaningful hires and career moves that set the tone for the months ahead.
Latest blogs
Beauty brand leaders on the challenges of conquering TikTok Shop
The recent Beauty Leaders Dinner hosted by Glossy and Atelier highlighted the growing significance of TikTok Shop as a sales channel for beauty brands. This e-commerce platform, with its massive user base and potential for social commerce, offers a lucrative opportunity for brands to expand their reach and drive sales.
Metabolic Health Is The Next Big Wellness Trend – Here’s 5 Ways To Improve Yours
Dr. Casey Means, a Stanford-trained physician, emphasizes the importance of metabolic health, often overlooked in Western medicine. She argues that metabolic dysfunction underlies various health issues, from acne to Alzheimer’s disease. This occurs when our cells, the building blocks of life, become “underpowered,” unable to function optimally due to factors like poor diet, lack of sleep, and exposure to toxins.
December Newsletter
Stay tuned for the latest trends, industry insights, and exciting career opportunities in the beauty, wellness, and fashion industries.
November Newsletter
As we approach the end of another year, we want to take a moment to express our sincere gratitude to everyone who has been a part of our journey. Your support, dedication, and belief in our mission have been invaluable.
What company leaders have learned from their Gen Z staff
The relationship between company leaders and their Gen Z employees is transforming workplace dynamics. Gen Z brings digital savvy, entrepreneurial drive, and a focus on mental health and work-life balance. Their push for flexibility and meaningful work is prompting leaders to rethink how they manage creativity, productivity, and culture.
EGYM Raises $200M, Hits $1B+ Valuation
EGYM, a fitness equipment and technology company, has raised $200 million in new funding and achieved a valuation of over $1 billion. This funding will support EGYM’s expansion of its tech-enabled ecosystem to bridge fitness and healthcare.