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Old-School Kicks, New Age Appeal: How Onitsuka Tiger Captures Gen Z
The 76-year-old Japanese sneaker brand Onitsuka Tiger is making a major comeback by winning the hearts of Gen Z—thanks to a blend of vintage style, social-media buzz and savvy global travel.
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Game On for Great Skin: CeraVe Joins Forces with the NBA
CeraVe and the NBA are teaming up in an unexpected power move that brings self-care to center court. As the league’s official skin and hair care partner, CeraVe is redefining what it means to perform-on and off the court-by making dermatologist-developed care accessible to all.
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October Newsletter 2025
Can you believe it’s already October? 🍂 This season reminds us of the power of change—and at CP&KRELL Group we feel blessed to have helped professionals land new opportunities and supported beauty, wellness, and fashion brands in finding the talent to fuel their growth. The year isn’t over yet, and there’s still so much ahead!
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OpenAI E-Commerce: What Every Brand Needs to Know
OpenAI’s Shopify integration could reshape e-commerce. From personalization to data battles, brands must adapt to stay visible in ChatGPT.
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Gen Z Isn’t Buying Luxury’s Story
Gen Z isn’t tuning out of luxury — they’re questioning its value. From soaring prices to second-hand alternatives, discover why younger shoppers demand transparency, authenticity, and a new kind of storytelling.
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September Newsletter 2025
Hard to believe we’re already in the 4th quarter of 2025! This is a key moment to finish the year strong. September brings a fresh burst of energy and sharper focus—and at CP&KRELL, we’re tapping into that momentum to make meaningful hires and career moves that set the tone for the months ahead.
Latest blogs
Here’s what matters most to employees at smaller businesses
Smaller businesses face a David-and-Goliath challenge when competing for top talent against larger enterprises. Despite financial differences, smaller businesses can leverage agility in decision-making during hiring. LinkedIn surveys reveal that, while compensation, work-life balance, and flexible arrangements matter universally, the nuances of employee preferences distinguish smaller businesses. Collaborative culture, aligned values, and happy teams are…
February Newsletter
Welcome to our Newsletter where you can keep up with the latest trends in the beauty, wellness, and fashion industries, and have firsthand information on our most recent job searches.
The golden age of #Beautytok: where do we go from here?
Venturing into the vibrant landscape of TikTok has proven to be a game-changer for numerous beauty brands, marking a paradigm shift in marketing strategies. Since the inception of #BeautyTok during the pandemic, the platform has become a powerhouse for businesses and consumers to share product recommendations, skincare routines, and makeup hacks. As the beauty industry…
Millie Bobby Brown launches fashion line
In a groundbreaking move towards inclusivity in fashion, Millie Bobby Brown, renowned for her role in ‘Stranger Things,’ is set to launch her inclusive women’s fashion line. The first collection, scheduled for an early February release in the U.S. and UK, features a range of loungewear and basics, including oversized crew sweatshirts, tanks, and short…
January Newsletter
As we welcome the new year, we want to express our deepest gratitude for your continued support and trust in our company. We are excited to embark on a new journey in 2024, filled with opportunities for growth and success.
December Newsletter
Welcome to our Newsletter where you can keep up with the latest trends in the beauty, wellness, and fashion industries, and have firsthand information on our most recent job searches.