The Latest
Featured
OpenAI E-Commerce: What Every Brand Needs to Know
OpenAI’s Shopify integration could reshape e-commerce. From personalization to data battles, brands must adapt to stay visible in ChatGPT.
Featured
Gen Z Isn’t Buying Luxury’s Story
Gen Z isn’t tuning out of luxury — they’re questioning its value. From soaring prices to second-hand alternatives, discover why younger shoppers demand transparency, authenticity, and a new kind of storytelling.
Featured
September Newsletter 2025
Hard to believe we’re already in the 4th quarter of 2025! This is a key moment to finish the year strong. September brings a fresh burst of energy and sharper focus—and at CP&KRELL, we’re tapping into that momentum to make meaningful hires and career moves that set the tone for the months ahead.
Featured
Can bridal take off in resale?
Secondhand bridal is no longer a niche—it’s a movement. With rising wedding costs and growing demand for sustainability, resale platforms like Onceloved are reshaping how brides shop, offering style, savings, and purpose in every gown.
Featured
Calm in a Can? The Truth Behind Chill-Out Drinks
From fizzy blends promising stress relief to wellness claims under scrutiny, “calm in a can” drinks are gaining fans and raising eyebrows. Experts weigh in on whether these mood-boosting beverages truly deliver or simply sell the idea of serenity.
Featured
August Newsletter 2025
August brings a shift in pace—and a chance to refocus. At CP&KRELL, we’re helping clients and candidates turn late-summer energy into lasting impact through strategic hires and smart career moves.
Latest blogs
BEEKMAN 1802 DEVELOPS BIOTECH VEGAN GOAT MILK
Beekman 1802, a renowned skincare brand, has made a breakthrough in the beauty industry by developing a vegan alternative to goat milk using biotechnology. This innovation caters to the needs of Gen Z with oily and combination skin. Their new Shine-Free range is formulated with this vegan goat milk to balance the skin barrier and…
March Newsletter
We’re thrilled to commemorate Women’s History Month this March. It’s a privilege to have numerous incredible women in our network who have significantly influenced the industries we represent. We deeply appreciate your contributions and encourage you to keep inspiring us all with your exemplary leadership and achievements.
LVMH Expects a positive bump from the U.S. election
LVMH has defied the recent downturn in luxury sales, reporting robust earnings that exceeded analyst expectations. The company’s 2023 revenue reached over $93 billion, marking a 13% increase from the previous year, with a notable 14% surge in the fashion and leather goods segment. CEO Bernard Arnault attributed the success to the growth across various…
Here’s what matters most to employees at smaller businesses
Smaller businesses face a David-and-Goliath challenge when competing for top talent against larger enterprises. Despite financial differences, smaller businesses can leverage agility in decision-making during hiring. LinkedIn surveys reveal that, while compensation, work-life balance, and flexible arrangements matter universally, the nuances of employee preferences distinguish smaller businesses. Collaborative culture, aligned values, and happy teams are…
February Newsletter
Welcome to our Newsletter where you can keep up with the latest trends in the beauty, wellness, and fashion industries, and have firsthand information on our most recent job searches.
The golden age of #Beautytok: where do we go from here?
Venturing into the vibrant landscape of TikTok has proven to be a game-changer for numerous beauty brands, marking a paradigm shift in marketing strategies. Since the inception of #BeautyTok during the pandemic, the platform has become a powerhouse for businesses and consumers to share product recommendations, skincare routines, and makeup hacks. As the beauty industry…