Only 13.3% of Plastic Packaging Gets Recycled. Here’s What 130 Organizations Are Doing About It.

Only 13.3% of Plastic Packaging Gets Recycled. Here’s What 130 Organizations Are Doing About It.

The beauty industry generates an overwhelming amount of plastic waste, with 120 billion units of plastic packaging produced annually. Despite efforts, the U.S. recycling rate for plastic packaging remains at a low 13.3%. The U.S. Plastics Pact, a coalition of 130 organizations including major brands like L’Oréal, Unilever, and Walmart, is working to change this

The beauty industry generates an overwhelming amount of plastic waste, with 120 billion units of plastic packaging produced annually. Despite efforts, the U.S. recycling rate for plastic packaging remains at a low 13.3%. The U.S. Plastics Pact, a coalition of 130 organizations including major brands like L’Oréal, Unilever, and Walmart, is working to change this through ambitious sustainability targets.

Their 2023-2024 Impact Report highlights progress toward eliminating problematic plastics, increasing recyclability, and integrating more post-consumer recycled (PCR) content. Key achievements include reducing unnecessary materials, improving packaging design for circularity, and launching innovations like NewMatter, a resin made entirely from recycled beauty packaging.

With Roadmap 2.0, the Pact is setting new targets for 2030, aiming to eliminate virgin plastic use by 30% and expand reusable packaging systems. By prioritizing data-driven strategies, collaboration, and Extended Producer Responsibility policies, they seek to drive systemic change and build a true circular economy for plastics.

Read more at: https://bit.ly/3QpxIyM

Latest insights

How AI Is Already Changing Marketing

Artificial intelligence is transforming marketing by automating processes and enhancing creative strategies, forcing fashion brands to find a balance between efficiency and authenticity. AI-generated content has sparked controversy, yet many companies are incorporating it into their operations. OpenAI’s latest advancements, like ChatGPT 4.0’s image generation, have fueled debates about the role of AI in creativity,…

A New Era of Men’s Skincare in India

The Indian male grooming industry is undergoing a radical transformation, moving away from hyper-masculine branding toward inclusive marketing, science-backed formulations, and influencer-driven narratives. With the market projected to reach $2.1 billion by 2025, younger consumers are driving demand for sophisticated skincare and even makeup products.

CP&KRELL SPRING AWAKENS New Career Opportunities
March Newsletter

Spring is here, bringing fresh career opportunities! As growth blooms, we’re connecting top talent with thriving companies. Explore the latest trends and opportunities this season!

Only 13.3% of Plastic Packaging Gets Recycled. Here’s What 130 Organizations Are Doing About It.

The beauty industry generates an overwhelming amount of plastic waste, with 120 billion units of plastic packaging produced annually. Despite efforts, the U.S. recycling rate for plastic packaging remains at a low 13.3%. The U.S. Plastics Pact, a coalition of 130 organizations including major brands like L’Oréal, Unilever, and Walmart, is working to change this...

L’Oréal acquires stake in fragrance brand Amouage

LVMH has defied the luxury slowdown, reporting over $93 billion in revenue for 2023—a 13% increase from the previous year, with a 14% boost in fashion and leather goods.

February Newsletter

Spring is here, bringing fresh career opportunities! As growth blooms, we’re connecting top talent with thriving companies. Explore the latest trends and opportunities this season!

Beyond Free Snacks: 5 Workplace Benefits Your Team Actually Wants

The traditional concept of employee benefits, often limited to basic health insurance and retirement plans, is evolving. Today's workforce demands more comprehensive and innovative benefits that cater to their diverse needs and aspirations.

Inside On’s breakout year: Luxury, performance and Gen-Z appeal

On, a brand renowned for its innovative running shoes, is making significant strides in the global sportswear market. The brand's strategic focus on expanding into new categories, collaborating with high-profile brands, and targeting a younger demographic has fueled its growth.

January Newsletter

Welcome to the first edition of our 2025 newsletter! This year, we’re here to help you achieve your goals with the latest trends, industry insights, and exciting career opportunities in the beauty, wellness, and fashion industries.

Beauty brand leaders on the challenges of conquering TikTok Shop

The recent Beauty Leaders Dinner hosted by Glossy and Atelier highlighted the growing significance of TikTok Shop as a sales channel for beauty brands. This e-commerce platform, with its massive user base and potential for social commerce, offers a lucrative opportunity for brands to expand their reach and drive sales.

Stay in touch?

Stay up-to-date on the industry by subscribing to our newsletter

Newsletter Subscription
Stay in touch?

Stay up-to-date on the industry by subscribing to our newsletter

Newsletter Subscription