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Miami, Florida

Director of CRM Omnichannel

The Company

World leader in beauty and skincare products with more than 50 years of experience in Latin America. Sales exceeding $1.5 billion dollars per year. The company has over 7.500 employees and has a network of close to 1,000,000 independent beauty consultants. Recognized as “Great Place to Work.” 

 

Candidate should be passionate about digital, retail, and e-commerce channels with experience developing regional strategy ensuring full integration between all business channels. 

 

Responsibilities

  • Design strategies to measure customer behavior, pain points, and opportunities for optimization within the physical and digital channels.
  • Act on opportunities to capture new customers and increase the lifetime value on existing clients 
  • Provide insights and execute on opportunities, based on consumer behavior data provided from internal and external sources. 
  • Develop commercial strategies and execute them together with the commercial teams on both channels.
  • Track performance on commercial strategies and decide on courses of action
  • Lead the omnichannel A/NB testing efforts
  • Drive cross-functional collaboration such as Marketing, Commercial planning technology, and others.
  • Collaborate with businesses and others to allocate and manage a dedicated budget. 
  • Inspire and empower people in the organization.

Experience

  • Deep Knowledge of CRM fields tools and methodology
  • Strong project management
  • Excellent analytic skills, both quantitative and qualitative.
  • Strong leadership[. Tema oriented, passionate about developing others skills and capabilities.
  • Knowledge of agile tools and methods is considered a plus.

 

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We do not discriminate in the acceptance or referral of candidates on the basis of race, color, religion, sex, age, national origin, marital status, disability, or other legally protected characteristics.