Inside On’s breakout year: Luxury, performance and Gen-Z appeal
On, a brand renowned for its innovative running shoes, is making significant strides in the global sportswear market. The brand's strategic focus on expanding into new categories, collaborating with high-profile brands, and targeting a younger demographic has fueled its growth.
On, a brand renowned for its innovative running shoes, is making significant strides in the global sportswear market. The brand’s strategic focus on expanding into new categories, collaborating with high-profile brands, and targeting a younger demographic has fueled its growth.
Key to On’s success is its ability to merge performance with lifestyle, appealing to a broader consumer base. Collaborations with brands like Loewe and Post Archive Faction have elevated On’s brand image and extended its reach beyond the traditional running community. Additionally, the launch of the Ikon activewear collection has resonated with Gen-Z consumers, driving sales and expanding On’s product offerings.
Looking ahead, On aims to further strengthen its position in the market by investing in apparel, expanding its retail footprint, and prioritizing sustainability. The brand’s commitment to innovation, coupled with its strong financial performance and strategic focus, positions it for continued growth and success in the years to come.
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Inside On’s breakout year: Luxury, performance and Gen-Z appeal
On, a brand renowned for its innovative running shoes, is making significant strides in the global sportswear market. The brand's strategic focus on expanding into new categories, collaborating with high-profile brands, and targeting a younger demographic has fueled its growth.
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