How Beauty Brands Are Gearing Up for the Holiday Season
The holiday season is crucial for beauty brands to boost revenue, but with rising inflation and consumer caution, brands need to offer compelling promotions to stand out. Many brands are focusing on strategies like repackaging existing kits, partnering with other brands, and launching early holiday deals.
The holiday season is crucial for beauty brands to boost revenue, but with rising inflation and consumer caution, brands need to offer compelling promotions to stand out. Many brands are focusing on strategies like repackaging existing kits, partnering with other brands, and launching early holiday deals.
Additionally, brands are investing in digital marketing, including live shopping and influencer partnerships, to reach consumers online. They are also prioritizing inventory planning and offering exclusive deals to reward loyal customers. Some brands are even redefining Black Friday as a force for good, aligning deals with charitable causes.
By implementing these strategies, beauty brands can navigate the competitive holiday landscape and attract customers while remaining sustainable and responsible.
Read more at: https://bit.ly/3XYgzRk
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