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Mar 3, 2023

Game changers: Male athletes score big as beauty brands’ makeup ambassadors

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Male athletes are breaking barriers and reshaping the beauty industry as we know it. From basketball player Jalen Green partnering with Machine Gun KELLY’S NAILS HVL LTD polish brand to Olympic gold medalist Tom Daley promoting Rimmel’s Match Perfection Foundation, these athletes are leading the way in promoting beauty products for men.

On a recent article by Liz Flora on Glossy, she references an Ipsos report which showed that 15% of U.S.-based heterosexual men between 18 and 65 already use makeup, with 17% open to using it in the future.

As a recruitment firm specializing in the skincare, nutrition, cosmetics, and fashion industries, we’re curious to hear your thoughts on this game-changing trend. What do you think of male athletes becoming makeup ambassadors? Let us know in the comments!

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