Fjällräven launches resale marketplace
Fjällräven, known for its durable outdoor gear, has launched a peer-to-peer resale marketplace called Fjällräven Pre-Loved. This platform aligns with the brand's commitment to sustainability and reducing waste in the fashion industry.
Fjällräven, known for its durable outdoor gear, has launched a peer-to-peer resale marketplace called Fjällräven Pre-Loved. This platform aligns with the brand’s commitment to sustainability and reducing waste in the fashion industry. Fjällräven has been recognized for its efforts in sustainability, earning the top spot in the overall clothing industry and outdoor clothing categories in the 2024 Circular Brands report.
The resale marketplace allows customers to buy and sell second-hand Fjällräven apparel, bags, and gear. This initiative extends the life cycle of Fjällräven products and encourages consumers to make more environmentally responsible choices. Fjällräven partnered with Archive, a platform that powers resale programs for various fashion and apparel brands, to launch the marketplace.
By offering a resale option, Fjällräven is making a significant contribution to a more circular fashion economy. This aligns with the brand’s mission to create products that last and reduce waste.
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