Blog
Blog
Jan 15, 2021
Fashion brands are abandoning traditional org charts in favor of ‘fluid’ teams
When it comes to working relationships, increasingly, fashion brands don’t want to tie their employees down. New business models are emerging in fashion, as brands both recove...
Jan 13, 2021
Yves Rocher and The Body Shop are the most searched beauty brands on the web
Launched in 2019, the ‘Cosmetify Index’ ranks the world’s biggest beauty brands on factors such as their social reach and engagement as well as searches on the comparison pl...
Jan 12, 2021
Jennifer Lopez launches a skincare line!
THE WHAT? Jennifer Lopez has announced the launch of her own beauty line, JLo Beauty. The range is described as a ‘luxurious skincare collection’, and was developed by Ascendan...
Dec 8, 2020
Beauty brands embrace taboo topics for corporate social responsibility initiatives
Corporate social responsibility programs have been around for decades, but this year the beauty industry used CSR to make bigger statements about increasingly difficult topics. ...
Dec 4, 2020
JLO JUST REVEALED 8 GLOW-GIVING PRODUCTS FROM HER NEW ‘AFFORDABLE’ BEAUTY LINE
Jennifer Lopez has long been a beauty icon; her legendary Glow perfume was many people's first foray into fragrance way back in the early noughties, so the announcement mid-Novembe...
Nov 18, 2020
How Kosas and BoxyCharm used mystery boxes to promote a new mascara launch
Have you ever thought about how to "surprise and delight" your customers? Kosas and Boxy Charm partnered and developed a fascinating "mystery campaign" where customers could act...
Nov 18, 2020
The Estée Lauder Companies Inc. ushers in hassle-free gift option for online shoppers!
The Estee Lauder Companies has partnered with SmartGift in order to make the online shopping experience for gifts a breeze this holiday season. This is a really cool solution to he...
Nov 18, 2020
Top Ways Companies Are Measuring Their Diversity and Inclusion Progress
What are you doing to measure diversity and inclusion within your organization? There is no definite answer, but companies are prioritizing the use of data as both a meter and a...
Nov 18, 2020
How brands are rethinking cause-based marketing
Do you know what cause marketing is? Charity can yield tangible benefits that extend beyond brand favorability. Indeed, these vanguards are discovering that embracing worthy cau...
Nov 4, 2020
What Would Your Hiring Managers Say if Candidates Asked Them About Diversity?
I’m excited. Excited because — despite everything that’s challenging about 2020 — my team and I are seeing many more companies move from a world of “diversity as an HR ...