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The 76-year-old Japanese sneaker brand Onitsuka Tiger is making a major comeback by winning the hearts of Gen Z—thanks to a blend of vintage style, social-media buzz and savvy global travel.

CeraVe and the NBA are teaming up in an unexpected power move that brings self-care to center court. As the league’s official skin and hair care partner, CeraVe is redefining what it means to perform-on and off the court-by making dermatologist-developed care accessible to all.

Can you believe it’s already October? 🍂 This season reminds us of the power of change—and at CP&KRELL Group we feel blessed to have helped professionals land new opportunities and supported beauty, wellness, and fashion brands in finding the talent to fuel their growth. The year isn’t over yet, and there’s still so much ahead!

OpenAI’s Shopify integration could reshape e-commerce. From personalization to data battles, brands must adapt to stay visible in ChatGPT.

Gen Z isn’t tuning out of luxury — they’re questioning its value. From soaring prices to second-hand alternatives, discover why younger shoppers demand transparency, authenticity, and a new kind of storytelling.