Blog
Blog
Nov 18, 2020
How Kosas and BoxyCharm used mystery boxes to promote a new mascara launch
Have you ever thought about how to "surprise and delight" your customers? Kosas and Boxy Charm partnered and developed a fascinating "mystery campaign" where customers could act...
Nov 18, 2020
The Estée Lauder Companies Inc. ushers in hassle-free gift option for online shoppers!
The Estee Lauder Companies has partnered with SmartGift in order to make the online shopping experience for gifts a breeze this holiday season. This is a really cool solution to he...
Nov 18, 2020
Top Ways Companies Are Measuring Their Diversity and Inclusion Progress
What are you doing to measure diversity and inclusion within your organization? There is no definite answer, but companies are prioritizing the use of data as both a meter and a...
Nov 18, 2020
How brands are rethinking cause-based marketing
Do you know what cause marketing is? Charity can yield tangible benefits that extend beyond brand favorability. Indeed, these vanguards are discovering that embracing worthy cau...
Nov 4, 2020
What Would Your Hiring Managers Say if Candidates Asked Them About Diversity?
I’m excited. Excited because — despite everything that’s challenging about 2020 — my team and I are seeing many more companies move from a world of “diversity as an HR ...