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Dec 8, 2020

Beauty brands embrace taboo topics for corporate social responsibility initiatives

Corporate social responsibility programs have been around for decades, but this year the beauty industry used CSR to make bigger statements about increasingly difficult topics.

In July, Selena Gomez’s brand Rare Beauty launched its Rare Impact fund focused on combating depression and loneliness, ahead of the brand’s retail debut. And in November, Peace Out Skincare partnered with the non-profit Trevor Project, focused on suicide prevention among LGBTQ youth. Most recently, YSL Beauty launched Abuse is Not Love on Nov. 25, in-step with the United Nation’s International Day for the Elimination of Violence Against Women. Abuse is Not Love is the first global CSR program from YSL Beauty, and it aims to combat intimate partner violence [IPV]. IPV differs from domestic violence, as it relates to romantic partners who are not necessarily living together under the same roof.