Beauty brand leaders on the challenges of conquering TikTok Shop
The recent Beauty Leaders Dinner hosted by Glossy and Atelier highlighted the growing significance of TikTok Shop as a sales channel for beauty brands. This e-commerce platform, with its massive user base and potential for social commerce, offers a lucrative opportunity for brands to expand their reach and drive sales.
The recent Beauty Leaders Dinner hosted by Glossy and Atelier highlighted the growing significance of TikTok Shop as a sales channel for beauty brands. This e-commerce platform, with its massive user base and potential for social commerce, offers a lucrative opportunity for brands to expand their reach and drive sales.
However, navigating TikTok Shop presents unique challenges. Building a dedicated team to handle various aspects, including affiliate marketing, influencer partnerships, and social media content, is essential. Brands must strike a balance between maintaining brand integrity and adapting to the platform’s dynamic content formats.
While TikTok Shop offers immense potential, it requires careful strategy and execution to maximize its benefits. As the platform continues to evolve, brands will need to stay agile and adapt to the changing landscape to capitalize on this exciting opportunity.
Read more at https://bit.ly/48ZkscE
Latest insights
January Newsletter
Welcome to the first edition of our 2025 newsletter! This year, we’re here to help you achieve your goals with the latest trends, industry insights, and exciting career opportunities in the beauty, wellness, and fashion industries.
Beauty brand leaders on the challenges of conquering TikTok Shop
The recent Beauty Leaders Dinner hosted by Glossy and Atelier highlighted the growing significance of TikTok Shop as a sales channel for beauty brands. This e-commerce platform, with its massive user base and potential for social commerce, offers a lucrative opportunity for brands to expand their reach and drive sales.
Metabolic Health Is The Next Big Wellness Trend – Here’s 5 Ways To Improve Yours
Dr. Casey Means, a Stanford-trained physician, emphasizes the importance of metabolic health, often overlooked in Western medicine. She argues that metabolic dysfunction underlies various health issues, from acne to Alzheimer's disease. This occurs when our cells, the building blocks of life, become "underpowered," unable to function optimally due to factors like poor diet, lack of...
December Newsletter
Stay tuned for the latest trends, industry insights, and exciting career opportunities in the beauty, wellness, and fashion industries.
November Newsletter
As we approach the end of another year, we want to take a moment to express our sincere gratitude to everyone who has been a part of our journey. Your support, dedication, and belief in our mission have been invaluable.
What company leaders have learned from their Gen Z staff
The relationship between company leaders and their Gen Z employees is transforming workplace dynamics. Gen Z brings digital savvy, entrepreneurial drive, and a focus on mental health and work-life balance. Their push for flexibility and meaningful work is prompting leaders to rethink how they manage creativity, productivity, and culture.
EGYM Raises $200M, Hits $1B+ Valuation
EGYM, a fitness equipment and technology company, has raised $200 million in new funding and achieved a valuation of over $1 billion. This funding will support EGYM's expansion of its tech-enabled ecosystem to bridge fitness and healthcare.
October Newsletter
Welcome to our Newsletter where you can keep up with the latest trends in the beauty, wellness, and fashion industries, and have firsthand information on our most recent job searches.
How Beauty Brands Are Gearing Up for the Holiday Season
The holiday season is crucial for beauty brands to boost revenue, but with rising inflation and consumer caution, brands need to offer compelling promotions to stand out. Many brands are focusing on strategies like repackaging existing kits, partnering with other brands, and launching early holiday deals.
Fjällräven launches resale marketplace
Fjällräven, known for its durable outdoor gear, has launched a peer-to-peer resale marketplace called Fjällräven Pre-Loved. This platform aligns with the brand's commitment to sustainability and reducing waste in the fashion industry.