THE WHAT? Jennifer Lopez has announced the launch of her own beauty line, JLo Beauty. The range is described as a ‘luxurious skincare collection’, and was developed by Ascendant Beauty. THE DETAILS The range is built around the singer’s own beauty philosophy dubbed The Five S’s – namely sleep, sunscreen, serum, supplements, and Sano (health).…

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Corporate social responsibility programs have been around for decades, but this year the beauty industry used CSR to make bigger statements about increasingly difficult topics. In July, Selena Gomez’s brand Rare Beauty launched its Rare Impact fund focused on combating depression and loneliness, ahead of the brand’s retail debut. And in November, Peace Out Skincare partnered…

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Have you ever thought about how to “surprise and delight” your customers? Kosas and Boxy Charm partnered and developed a fascinating “mystery campaign” where customers could act as influencers for a day. After randomly selecting 2,000 participants, from among the subscribers who signed up to win, they sent out unbranded mascaras for people to test out and guess…

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Do you know what cause marketing is? Charity can yield tangible benefits that extend beyond brand favorability. Indeed, these vanguards are discovering that embracing worthy causes can be woven into the very DNA of a business model, driving everything from targeting to acquisition and analytics. Many e-commerce shoppers have encountered some form of donation feature…

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I’m excited. Excited because — despite everything that’s challenging  about 2020 — my team and I are seeing many more companies move from a world of “diversity as an HR initiative” to a world where diversity and inclusion are embedded into the company culture. We’re seeing strong executive support and accountability. We’re seeing holistic thinking.…

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