Posts by Brady Lamb

When it comes to working relationships, increasingly, fashion brands don’t want to tie their employees down. New business models are emerging in fashion, as brands both recover from a period heavy in layoffs and get accustomed to a remote workforce. Rather than hiring full-time employees for specific roles, companies are enlisting workers with expertise in…

Launched in 2019, the ‘Cosmetify Index’ ranks the world’s biggest beauty brands on factors such as their social reach and engagement as well as searches on the comparison platform and on the web. While Huda Beauty, Anastasia Beverly Hills and MAC Cosmetics continue to top the list of the global hottest brands, the pandemic has impacted the…

THE WHAT? Jennifer Lopez has announced the launch of her own beauty line, JLo Beauty. The range is described as a ‘luxurious skincare collection’, and was developed by Ascendant Beauty. THE DETAILS The range is built around the singer’s own beauty philosophy dubbed The Five S’s – namely sleep, sunscreen, serum, supplements, and Sano (health).…

Corporate social responsibility programs have been around for decades, but this year the beauty industry used CSR to make bigger statements about increasingly difficult topics. In July, Selena Gomez’s brand Rare Beauty launched its Rare Impact fund focused on combating depression and loneliness, ahead of the brand’s retail debut. And in November, Peace Out Skincare partnered…

Jennifer Lopez has long been a beauty icon; her legendary Glow perfume was many people’s first foray into fragrance way back in the early noughties, so the announcement mid-November that she was releasing a whole beauty line was met with much excitement. Today JLo, 51, shared the first look at her collection, named JLo Beauty,…

Have you ever thought about how to “surprise and delight” your customers? Kosas and Boxy Charm partnered and developed a fascinating “mystery campaign” where customers could act as influencers for a day. After randomly selecting 2,000 participants, from among the subscribers who signed up to win, they sent out unbranded mascaras for people to test out and guess…

The Estee Lauder Companies has partnered with SmartGift in order to make the online shopping experience for gifts a breeze this holiday season. This is a really cool solution to help with the Christmas shopping frenzy that all stores experience! It will be cool to see how ut works out. Check out the article here!…

What are you doing to measure diversity and inclusion within your organization? There is no definite answer, but companies are prioritizing the use of data as both a meter and a motor. But how does an organization even begin to asses these topics? There is a great 4 step approach that you could consider: 1.…

Do you know what cause marketing is? Charity can yield tangible benefits that extend beyond brand favorability. Indeed, these vanguards are discovering that embracing worthy causes can be woven into the very DNA of a business model, driving everything from targeting to acquisition and analytics. Many e-commerce shoppers have encountered some form of donation feature…