A New Era of Men’s Skincare in India
The Indian male grooming industry is undergoing a radical transformation, moving away from hyper-masculine branding toward inclusive marketing, science-backed formulations, and influencer-driven narratives. With the market projected to reach $2.1 billion by 2025, younger consumers are driving demand for sophisticated skincare and even makeup products.
The Indian male grooming industry is undergoing a radical transformation, moving away from hyper-masculine branding toward inclusive marketing, science-backed formulations, and influencer-driven narratives. With the market projected to reach $2.1 billion by 2025, younger consumers are driving demand for sophisticated skincare and even makeup products.
Social media and cultural icons like Ankush Bahuguna and Ranveer Singh are challenging traditional beauty norms, while homegrown brands like D’you, Hivado, and The Man Company are developing gender-neutral formulations suited to Indian skin and climate. Additionally, consumer giants like Marico and Emami are investing in the space, seeing the potential for exponential growth.
Men are discovering skincare through pop culture, influencers, and even the women in their lives. Campaigns featuring male and female consumers using the same products are gaining traction, normalizing beauty as a tool for self-expression rather than vanity. Local brands are also innovating with packaging and product ingredients to address India’s unique environmental challenges.
Explore the full article here https://bit.ly/4hIftjM
Latest insights
April Newsletter 2025
A new season, a new wave of opportunities! April is all about growth—careers are blossoming, businesses are thriving, and big moves are happening. At CP&KRELL, we’re matching top talent with game-changing roles and driving success across industries.
How AI Is Already Changing Marketing
Artificial intelligence is transforming marketing by automating processes and enhancing creative strategies, forcing fashion brands to find a balance between efficiency and authenticity. AI-generated content has sparked controversy, yet many companies are incorporating it into their operations. OpenAI’s latest advancements, like ChatGPT 4.0’s image generation, have fueled debates about the role of AI in creativity,…
A New Era of Men’s Skincare in India
The Indian male grooming industry is undergoing a radical transformation, moving away from hyper-masculine branding toward inclusive marketing, science-backed formulations, and influencer-driven narratives. With the market projected to reach $2.1 billion by 2025, younger consumers are driving demand for sophisticated skincare and even makeup products.
March Newsletter
Spring is here, bringing fresh career opportunities! As growth blooms, we’re connecting top talent with thriving companies. Explore the latest trends and opportunities this season!
Only 13.3% of Plastic Packaging Gets Recycled. Here’s What 130 Organizations Are Doing About It.
The beauty industry generates an overwhelming amount of plastic waste, with 120 billion units of plastic packaging produced annually. Despite efforts, the U.S. recycling rate for plastic packaging remains at a low 13.3%. The U.S. Plastics Pact, a coalition of 130 organizations including major brands like L’Oréal, Unilever, and Walmart, is working to change this...
L’Oréal acquires stake in fragrance brand Amouage
LVMH has defied the luxury slowdown, reporting over $93 billion in revenue for 2023—a 13% increase from the previous year, with a 14% boost in fashion and leather goods.
February Newsletter
Spring is here, bringing fresh career opportunities! As growth blooms, we’re connecting top talent with thriving companies. Explore the latest trends and opportunities this season!
Beyond Free Snacks: 5 Workplace Benefits Your Team Actually Wants
The traditional concept of employee benefits, often limited to basic health insurance and retirement plans, is evolving. Today's workforce demands more comprehensive and innovative benefits that cater to their diverse needs and aspirations.
Inside On’s breakout year: Luxury, performance and Gen-Z appeal
On, a brand renowned for its innovative running shoes, is making significant strides in the global sportswear market. The brand's strategic focus on expanding into new categories, collaborating with high-profile brands, and targeting a younger demographic has fueled its growth.
January Newsletter
Welcome to the first edition of our 2025 newsletter! This year, we’re here to help you achieve your goals with the latest trends, industry insights, and exciting career opportunities in the beauty, wellness, and fashion industries.