A New Era of Men’s Skincare in India
The Indian male grooming industry is undergoing a radical transformation, moving away from hyper-masculine branding toward inclusive marketing, science-backed formulations, and influencer-driven narratives. With the market projected to reach $2.1 billion by 2025, younger consumers are driving demand for sophisticated skincare and even makeup products.
The Indian male grooming industry is undergoing a radical transformation, moving away from hyper-masculine branding toward inclusive marketing, science-backed formulations, and influencer-driven narratives. With the market projected to reach $2.1 billion by 2025, younger consumers are driving demand for sophisticated skincare and even makeup products.
Social media and cultural icons like Ankush Bahuguna and Ranveer Singh are challenging traditional beauty norms, while homegrown brands like D’you, Hivado, and The Man Company are developing gender-neutral formulations suited to Indian skin and climate. Additionally, consumer giants like Marico and Emami are investing in the space, seeing the potential for exponential growth.
Men are discovering skincare through pop culture, influencers, and even the women in their lives. Campaigns featuring male and female consumers using the same products are gaining traction, normalizing beauty as a tool for self-expression rather than vanity. Local brands are also innovating with packaging and product ingredients to address India’s unique environmental challenges.
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