The 76-year-old Japanese sneaker brand Onitsuka Tiger is making a major comeback by winning the hearts of Gen Z—thanks to a blend of vintage style, social-media buzz and savvy global travel.

CeraVe and the NBA are teaming up in an unexpected power move that brings self-care to center court. As the league’s official skin and hair care partner, CeraVe is redefining what it means to perform-on and off the court-by making dermatologist-developed care accessible to all.

Can you believe it’s already October? 🍂 This season reminds us of the power of change—and at CP&KRELL Group we feel blessed to have helped professionals land new opportunities and supported beauty, wellness, and fashion brands in finding the talent to fuel their growth. The year isn’t over yet, and there’s still so much ahead!

OpenAI’s Shopify integration could reshape e-commerce. From personalization to data battles, brands must adapt to stay visible in ChatGPT.

Gen Z isn’t tuning out of luxury — they’re questioning its value. From soaring prices to second-hand alternatives, discover why younger shoppers demand transparency, authenticity, and a new kind of storytelling.

Hard to believe we’re already in the 4th quarter of 2025! This is a key moment to finish the year strong. September brings a fresh burst of energy and sharper focus—and at CP&KRELL, we’re tapping into that momentum to make meaningful hires and career moves that set the tone for the months ahead.

Secondhand bridal is no longer a niche—it’s a movement. With rising wedding costs and growing demand for sustainability, resale platforms like Onceloved are reshaping how brides shop, offering style, savings, and purpose in every gown.

From fizzy blends promising stress relief to wellness claims under scrutiny, “calm in a can” drinks are gaining fans and raising eyebrows. Experts weigh in on whether these mood-boosting beverages truly deliver or simply sell the idea of serenity.

August brings a shift in pace—and a chance to refocus. At CP&KRELL, we're helping clients and candidates turn late-summer energy into lasting impact through strategic hires and smart career moves.

Vogue US sparked major debate when it ran a Guess ad featuring artificial intelligence–generated visuals in its August 2025 issue. The campaign stirred widespread backlash from readers, image professionals, and content creators, who see it as a warning sign for creative industries.